The Businessy News

Branding / Application
The Businessy News is a digital business that targets SME’s and offers them digital services, ie. website/social media/video’s to effectively promote and advertise their businesses. SME’s will also have the opportunity to list their business on the network. The prime focus of TBN is helping connect these businesses to their respective audiences.

My brief: was to create a contemporary brand identity which would have an accompanying icon. As ‘The Businessy News’ is such a long title, I created a stacked logotype alongside the unique icon for the brand mark. The icon was inspired by connecting people and creating networks, the 3 parts of the icon connect into each other and become whole, forming a ‘t’, ‘b’ and ‘n’.