Ballywire Media
Rebrand / Guidelines / Application
Ballywire Media are a broadcast video company who provide video content for various companies including eir, daa, Ryanair and the GAA. Their content has been used by global companies including CNN, CBS, BBC and Sky.
My brief: was to re-design their brand identity which would work successfully across applications including print, digital and app environments. They wanted their brand to be contemporary and almost digital in appearance. I was inspired by digital typography for this project and wanted the brand mark to have a technology look and feel. I created an accompanying tabular brand mark ‘BW Media’ which works across digital spaces including online and app.
“Due to the world we now live in, a quick internet search will provide you with any number of designers. Ballywire works with major national and international brands and we didn't wish to collaborate with just 'any designer’. We wanted someone who 'got us'. Someone who understood that an identity needs to work on multiple platforms such as social, web and on broadcast tv. We wanted someone who would take the time to understand the image we wanted to represent, someone in touch with global design trends and whose design would set us apart. Thankfully we found that person. Not only an incredibly creative design professional, but someone that's a pleasure to deal with. That person is Anne Marie Williams.”
– Paul Collins, CEO, Ballywire Media