Maeve of Connacht
(Packaging)

Packaging
Following on from the success of the Maeve of Connacht brand identity, I was tasked with two wonderful packaging projects to enhance the brand’s presence and promote it in the US market. For the chocolate packaging, I chose to use really vibrant colours to reflect the flavours in the product range alongside a corrugated holding device containing product info where the brand identity worked really well just stripped back to mono. Inside this holding device, the shield worked perfectly as a shape to place the circular ‘Handmade in Ireland’. The illustration was already created by Kevin Keane and I wanted to capture how strong the packaging could work with tone on tone colour.

For the candle box packaging, I was aiming to create an elegant tone, with more muted colours accompanied by the floral illustration of the range of scents. A light shade on the front was contrasted by more darker tones on the side of the box. As a range they work really well as a family and the corrugated holding device used on the chocolate packaging transfers nicely to the candle boxes also.