Irish Youth
Musical Theatre
Branding / Application
Irish Youth Musical Theatre (IYMT) is Ireland’s National Musical Theatre Training Company for young talented actors aged 14 to 24 years, across both the Republic of Ireland and Northern Ireland run in partnership with the Royal Irish Academy of Music.
My brief: was to create a contemporary identity that would sit confidently alongside other theatre brands. I created a typographic contemporary brand identity with a classic twist that would work well on various branding communications.
“Anne-Marie’s work is of the highest artistic and professional standards. She cares as much about the future of the brand as we do; placing huge amounts of time, creativity and imagination into her collaborative process. Also, with such a great love for the arts, I was happy to place all my trust in her vision for our new national initiative.”
– Séimí Campbell, Musical Director, Irish Youth Musical Theatre