ERINN Innovation

Branding / Application
ERINN Innovation are a young dynamic Irish SME with a multi-disciplinary team providing mentoring, training and advisory services. They support different research organisations and universities striving to mobilise knowledge, drive innovation and ensure measurable value creation. Their mission is to ensure the efforts of science and innovation in making a difference to our planet by leading in the support and empowerment of others to create a maximum positive impact on society.

My brief: was to create a brand identity reflective of their values and to be engaging with an emphasis on bridging the gap from science to policy, industry and society. With the ‘bridging the gap’ theme in mind, I created a unique crafted identity that has gaps within the typography but also has a strong sense of connectivity. This was achieved by connecting both ‘N’s’ in ‘ERINN’. As ERINN Innovation has a strong sense of applying their knowledge to create a more sustainable planet, I wanted the colour palette to be reflective of the earth, so I chose a blue and green palette for the brand identity.