Art Direction

Art Direction / Post Production
At Virgin Media TV (formerly TV3), my role as Head of Creative meant creating, styling and art-directing various photoshoots to advertise all of Virgin Media TV shows. This photography was used in press, online and outdoor. I created every part of the photoshoot, including initial mood board ideation, back drop colour palettes, hair & make-up, styling, prop sourcing (begging and borrowing from shops!), post producing and retouching all the selected shots.

I worked very closely with photographers on achieving our results. It was fun and exciting to art direct many of Ireland’s popular celebrities and actors. Most of my art directed shoots were featured across various national newspapers, magazines and on outdoor campaigns.