RedRock

Branding / Art Direction / Advertising
RedRock is Irelands first soap drama which was brought to Irish households by Element Pictures, the production company behind Normal People, The Favourite and Room.

My brief: was to create a brand which would work successfully across a spectrum of application work from outdoor advertising to titles. I was inspired by the underlying dark themes in this new soap drama and based the concept of the brand mark on rock fissures, ie. the cracks that appear in rocks over time. These breaks or cracks are reflective in the storylines of RedRock, ie. fractured families, murders and dark storylines. The breaks in the brand mark were intended to break apart and come back together as moving parts in the titles. I art directed 30 actors for all the promotional advertising for the programme – these shots were featured in outdoor, press and digital spaces.