Soul Tribe

Branding / Application
Soul Tribe is a strategic brand consultancy helping companies define, design, and activate big ideas to ignite business growth. The company consists of people who resonate with your values and beliefs, creating bold brand ideas that ignite your tribe.

My brief: was to create a contemporary fit for purpose identity reflective of the brand positioning – an innovative and forward-thinking brand consultancy, leveraging its newness to the advantage of embracing fresh ideas and unconventional approaches. The logotype is a simple typographical solution with a forward arrow cut into the ‘t’ of ‘tribe’, reflective of innovation. The angles of this arrow create the graphic language present in the application work.