Poetic Licence
Branding / Application
Poetic Licence creates bespoke poetry for very special occasions, whether it be a milestone birthday or an anniversary. Sophie, the owner of the brand creates beautiful bespoke language tailored for the special person in question. These words come beautifully framed and are the perfect gift for someone.
My brief: was to create a contemporary identity that could be used across various applications. This project was an interesting one in that my client chose the simplest identity out of a selection of many but this identity which was accompanied by a strong geometric visual language which formed the basis of why she chose it. It’s an example of how a strong graphic language can in fact embody the essence of the brand itself. The visual language is simple and strong and can be use in various ways.
“From the very start, working with Anne-Marie was an absolute pleasure! She has extensive experience and knowledge within her industry, and she captured the design brief for Poetic Licence perfectly – I’m delighted with the logo, branding and identity she created and developed for me. Anne-Marie is professional, thorough and detail orientated, and communications were very easy. This particular project is a great example of how much can be understood and achieved without needing to meet in person. I look forward to working with Anne-Marie again in the future and would have no hesitation in recommending her.”
– Sophie Broadhead, Wordsmith, Poet, Founder, Poetic Licence