Egans Wine Store

Branding / Packaging / Application
Egans is a bespoke architecturally designed wineshop in Portlaoise that specialises in fine wines and speciality world beers.

My brief: was to design a new brand, look and feel for the store and various brand collateral including wine collars, booklets and marketing material. The brand mark I created was inspired by old letterpress type blocks which I accompanied with a stamp finish. I wanted the application work to have a natural look which was achieved by printing the brand promotional material on brown recyclable paper. I also created illustrations of wine glasses, beer bottles, etc. which had a slightly mottled printing effect on them, which complemented the typography on the application work. This project was awarded by The Institute of Designers as commended in packaging design.