AIM Centre
Branding / Application
AIM Centre is at the forefront of using new and emerging technologies to advance manufacturing processes and supply chains for businesses and students in the north-west of Ireland. It is part of ATU (Atlantic Technological University Sligo) and is located in Sligo and gives access to state of the art technology and facilities including robotics, co-bots, virtual and augmented reality laboratories, and collaboration space.
My brief: was to create a contemporary fit for purpose identity reflective of the themes of the brand, the brand conveys innovation, technology and precision. The icon of the arrow fits perfectly into the whole concept of ‘AIM’. The icon arrow sits to the top right of the logotype aiming and elevating itself in a positive direction. The identity is sophisticated and simple with lots of potential for usage.
“Working with Anne Marie Williams has been an absolute pleasure. As our Creative Director, she has been instrumental in shaping our brand identity and visual content. Anne Marie has an incredible ability to translate our ideas and vision into creative solutions that truly capture the essence of our brand. What sets Anne Marie apart is her inspiring creativity. She consistently brings fresh ideas and perspectives to the table that we would have never considered on our own. Her creativity and expertise have been instrumental in elevating our brand and ensuring that our visual content is both eye-catching and engaging. Beyond her creative abilities, Anne Marie truly understands our brand and what we want to achieve – she has taken the time to get to know us and our goals, and this understanding is reflected in the work she produces.”
Julie Dowling, Director of the AIM Centre