Always look on the Brightside…

I was in Dublin City yesterday and was delighted to see my branding for Brightside Media shining brightly above a digital LED 48 screen advertising billboard near O’Connell Bridge. Brightside Media are an outdoor media site company offering prime advertising spaces in Dublin – each of their sites deliver high impact, huge reach, and premium positioning for their clients, ensuring standout for their brands.

I designed this brand identity a while back and this was my first time ever seeing it alive in a living environment. With the Covid 19 pandemic still looming and with the arrival of this new variant, omicron, it means my movements are restricted and I don’t get up to to Dublin city as often as I’d like to, so it was such a thrill to see it yesterday!. Like most graphic designers, when you are initially designing a logo or brand identity, it’s usually in 2D and quite small! (fitting within your Mac screen anyway!), then when you get to see it blown up huge on the side of a building, shining brightly and back lit – it’s a real WOW moment! The orange really popped out in the dark especially being back lit, I was very pleased with the result. Read below for more information on this branding job and what the client said…

My brief on Brightside Media was to create a contemporary brand mark that would have maximum impact on their outdoor advertising. I was inspired by the meaning of the brand name and wanted to create a brand mark that was reflective of the bright side theme, so I used orange as the main brand colour. The curved icon underneath “side” in the brand mark, conveys positivity with it’s reassuring smile.

This state of the art digital 48 screen offers brands huge coverage at one of the busiest junctions in the country at the corner of Bachelor’s Walk and O’Connell Street. With constant slow road traffic, the LUAS, and pedestrian footfall of over 100,000 per day, this site offers advertisers substantial reach and profile.

#branding #graphic design #logo design #branding design

“I've worked with Anne Marie for over 10 years. She is an extremely talented designer. Anne Marie has the perfect blend of creativity, strategy and acumen which delivers compelling results for clients. I would highly recommend Anne-Marie and always look forward to working with her.”

Marcus Kennedy,
Managing Director, Numo